The design of a site is a set of graphic elements, fonts and the colours realised on a site. The primary goal of design: association of all information blocks and formation at the visitor of pleasant impression. As a matter of fact, the design sets the general style of your site, helps the visitor to understand at first sight that for it here waits. Competently developed design is one of the major factors defining attendance of your web page.
As a rule, the design of a site is its external registration which is called, at least not to frighten off the visitor of a resource and as a maximum — to entice, interest him. As skilled experts speak, the good design of a site is an imperceptible, unostentatious design which does not distract the visitor from the core — from the given target information.